maanantai 7. toukokuuta 2012

My Article Reviews (2010) The innovations of social media | Johnny Holland. [online] Available at: 

This article explains the increasingly difficult challenges of social media companies in trying to be innovative and gain a competitive advantage in today's market. (2007) Social networking: the essence of innovation - Jay Liebowitz - Google Books. [online] Available at:

Large companies and firms are increasingly trying to use social networking to encourage innovation in their employees and the organisation as a whole. 

Shapiro, S. (2012) Three Innovation Distinctions. [online] Available at:
There are three simple distinctions in innovation: 1. Challenges not Ideas
                                                                              2. Process not Events
                                                                              3. Diversity not Homogeneity

1. Challenges must adhere to the Goldilocks principle - they can't be too small or too big; instead, they have to be just right.
 There must also be an appropriate 'Signal-to-Noise Ratio' or the ratio between what you want and what you don't want. 

2.Innovation is not something that happens every so often, it is an ongoing process. There are 8 steps to the process: The challenge, Collaboration, Combination, Scientific Peer Review Evaluation, Testing and Development, Implementation, Review and New Ideas and Inspiration. 

3.  Diversity brings in different things from different people such as innovation styles, disciplines and challenges. Diversity  can  create  incredible  value  for  an organization.  It  can  help  facilitate  the  innovation process. It can help increase the quantity and quality of 
breakthrough  ideas.  The  key  is  knowing  the  right  wayof managing and engaging a diverse set of perspectives. 

Campbell, A. (2012) 9 Easy Ways You Can Use Social Media to Inspire Innovation : Innovation :: American Express OPEN Forum. [online] Available at:

This article offers 9 different ways in which companies can use social media to inspire innovation. 
"Use social media to see what your customers are saying about your company, your products and your services. To start, all you need to do is simply observe what customers are posting, tweeting and sharing about your business. Notice not only the questions and concerns that arise, but also those that come into your business by phone, chat, e-mail or any other way customers contact you."
1.What customers like about your products or services.
2.What customers dislike about your products or services.
3. Common questions are customers asking about your products or services.
4.What people like about your competitors’ products and services.
5.What people dislike about your competitors’ products and services.
6.Common questions people have about your competitors’ products and services.
7.If there's a creative way customers are using your product or services.
8.If there's something that a lot of customers have questions about.
9.If there's something a lot of customers are doing.

lauantai 5. toukokuuta 2012


Böckerna som jag har läst heter Personligt ledarskap - hur du utvecklar ledaren inom dig av Tommy Lilja, och Kaos - leda företag i turbulenta tider av Philip Kotler och John A. Caslione. Personligt ledarskap behandlar mera hur man bygger upp teamarbete och styr folk mot visionen, medan Kaos inriktar sig mer på hur ledaren bör agera när marknaden är ostabil. Båda böckerna tar upp hur viktigt det är med en strategi.



Our video can be found on Youtube on the following address:

perjantai 4. toukokuuta 2012


            Front page                                                                    Inside of Brochure

torstai 3. toukokuuta 2012

Event Price Per Person Price Total
Accomodations 139 6950
Bus 70 3500
Flight 70 3500
Kayaking 35 1750
Sailing, With Dinner 145 7250
Rock Climbing 0 0
Mobile Phone Throwing(Not Competition) 0 0
Mobile Phone Throwing(Competition) 5 250
Rubber Boot Throwing(Not Competition) 0 0
Wife Carrying Contest (Not competition) 0 0
Wife Carrying Contest (Competition) 55 2750
Swamp Football 0 0
Bear Reindeer Watching 0 0
12 KM Hike 0 0
Mosquito Killing Contest 0 0
Smoke Sauna-(Need To Negotiate) 20 1000
Santa Claus(Need to Negotiate) 11 550
Air Guitar 0 0

Total: 550 27500  Final draft